Hello and welcome to the Easy YouTube Ads Academy!
I created this course because running ads can be extremely stressful, frustrating and discouraging if you are not careful.
I bet no one lay it out for you as clear as this before but these are the steps you need to take… when running a YouTube ad campaign.
Step 1, you have to create a Google Ads Account and a new YouTube Channel. You want to create a separate channel specifically to run ads so as not to effect the organic reach of your regular channel.
Step 2, you have to do research on the different keywords, placement, and topics you want to target for… that is related to your products and brand.
Step 3, it’s time to create your video Ad! Most people do this before they do research and that’s a mistake because your ad, needs to be filled with keywords that resonates with your potential customers. And you figure what those keywords are during your research.
Step 4, is to create the Landing Page design that you will be sending the traffic to once you start running the ads. The website design needs to reflect the actual video ad that people are seeing.
Step 5 is to setup tracking tags so that every click, every visitor, and every conversion is recorded in your google ads account, to keep your data accurate and for future re-marketing campaigns.
Step 6, is to finally setup your ad campaign! It’s an exciting step but also the most stressful because there are tons of variables to consider, such as what should your starting budget be? Which countries have higher conversion rates and which should you target? Where should you exclude your video ads from being seen? Which devices should you target and are they all created equal? What frequenting capping should you use to make sure your ads don’t burn out that fast? Which demographic should you target to get the maximum bang for your buck? What’s the best Cost Per View to start off with and more.
Step 7, is to look at all the data and optimize your campaigns… which is just a fancy word for ditching losers and scaling winners.
This is what confuses the most people because just look at all the data. How do you know what to look for? How do you arrange the columns of data so that you are looking at only the stats that matter? How do you compare the view rate with the Click through Rates to decide if an ad is working or not? How do you determine which video, which keyword, which placement ads to keep pouring money into and which ads to cut off right away?
Running ads is almost like betting on horse racing. Each horse is your campaign. Which one should to cut from the team and which one should you continue to invest in and let them run to continue to make you money?
There’s like a million questions right? And the people who have figured it out have an unfair advantage over their competitors. They can afford to continue running ads and grow their business while their competitors is forgotten. In business, if you don’t have a constant supply of traffic… your business will die and be forgotten.
If all this sounds discouraging to you. Don’t worry. I was sitting in your extract seat years ago. I know what it feels like to run ads for the first time that’s why I will hold your hand and guide you step by step.
My goal is to decrease your cost, increase your views, clicks, and conversions. Because if you can do that, you will be able to reach that sweet spot, that spot where if you spend $1 in ads you get $2 or more back. And if you can get to that point, you would run ads nonstop and build your business and turn it into an empire.
But it all starts with understanding how running ads work, that’s why I created this introduction week for you. It will explain the simple math’s behind running ads, the difference between Facebook vs. Google Advertising, The different types of YouTube Ad formats and which one to use for your business, the 13 biggest YouTube ad mistakes that are costing beginners a fortune when running ads the first time, and finally, a review over the steps of Running YouTube ads so that you make sure to do it right the first time. Because every dollar counts.