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(2021) Economic Analysis of “Sales”

Buy one get 5 million free.....? But does that make it right? (Workbook included)

Description

THIS COURSE IS CURRENT AS AT 4th January 2021

The course includes a WORKBOOK.

Black Friday Economics looks at the Economics behind Black Friday - but also the Ethics.

We look at:

1. Black Friday history

2. Pricing policy

3. Black Friday 'traps'

4. The psychology behind deals

5. Violence

6. Retailers' strategies

7. Guilt

8. Behavioral Economics

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon - what you learn here, what you consider - and any discussions you take part in, may just influence your behaviour...

What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?

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