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SaaS Marketing, Metrics for Managers and Founders

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics


Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model - Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing - Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Customer Acquisition Cost (CAC)

  5. Monthly reoccurring revenue

  6. Retention Rate and Cohorts in SaaS

  7. SaaS Churn

  8. Customer Lifetime Value in SaaS

  9. Unit Economics in SaaS

  10. Net dollar Retention in SaaS

  11. Gross Margin and Contribution Margin

  12. Market Size TAM, SAM, and SOM

Module 5 Shopify SaaS Case Study

  1. Shopify vs Amazon Business model

  2. Shopify Drop-shipping business model

  3. Shopify Flywheel and Growth loop

  4. Shopify Revenue channels

  5. Why it's hard to replace Shopify

  6. Shopify Vs Magento Vs Woo-commerce

  7. Shopify Growth Wheel

  8. FAANG T-Algorithm Framework

  9. T-algorithm framework for Shopify

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